“If you’re not paying for something, you’re not the
customer; you’re the product being sold.” It is great old saying in terms on
marketing, this quote is well with how online services like Gmail, Outlook,
Facebook, Twitter and several hundreds of thousands other products taking up
consumer market. They use this services as free services but as they get paid
through ads.
With the passage of the time advertising technique has
become more personalized now. For example, if you buy two things from any
Online retailer, and the next time when you visit the website, you will see ads
that are very similar to your last purchase. It is not limited to online
shopping portals. Your emails and attachments are also scanned to get idea
about the products you might be interested in investing in. This is having its
own advantages as seeing useful ads are undoubtedly better than seeing no sense
ads.
Gmail the Popular email service, also does the same. Everyone
knows about it, infact it is clearly mentioned in company’s terms and policies.
This is perfectly legal, there are many people who would prefer to not be
watched or tracked at all. If you are using Gmail web version then here is the
simple steps for you to stop out of the targeted ads and prevent Google from
scanning your emails.
How to Opt-out of targeted ads
Follow these below mentioned steps to Opt-out of targeted ads:
1. Open the Web version of Gmail then open the “Ad Settings”
page. You can do this in two ways first by find any text ad banner, and then
you find a notation “Why this Ad” on the right side. Second, you can only click
on the Ad Preference page.
2. In the Ad Settings page, click on the “control your ad
settings” link. After that scroll down to the bottom of the page where it shows
message “Opt out of interest-based ads on Google.”
3: after clicking on this link, Gmail ask you for
confirmation. Press on “Opt out” option. Now you are completely free from anytargeted ad banners on your emails anymore.
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